Search Engine Optimisation (SEO) & Pay Per Click (PPC)

Imagine no longer having to search for your customers, but instead your customers are actively searching for you.

Forget conventional advertising & Yellow Pages ridiculously overpriced ads, because now you can gain 5 times the exposure to your target market at a third of the cost that you are currently spending on conventional ads & Yellow Pages. Businesses that are listed within the first 2 pages of Google, Yahoo & NineMSN average 75% of their business from that exposure.

NetLive P/L offers the complete solution for SEO & PPC. We do all the necessary research to accurately determine the most popular key search terms, phrases & keywords that your target audience are typing into Google, Yahoo & NineMSN.

Effective search engine & keyword research needs to be implemented in stages. The first stage is for us to work together with you to collectively establish a list of words and phrases that your customers / clients use. Although the majority of these keywords maybe obvious, they are not necessarily the keywords that are being used. NetLive will accurately determine this for you to maximise exposure.

There are many other factors to consider as part of the SEO & PPC process, of which very few web companies consider. We also need to differentiate keywords where people are making a purchasing decision and those where people are only searching for information. This is especially important with PPC as you don't want to be paying for clicks that have a high probability of not generating a sale. 

We perform geographic & demographic research, marketing trends, purchasing trends, seasonal trends, etc.   

• How effective is Search Engine Advertising?
• 
  Search engine advertising provides the highest return on investment (ROI) compared to conventional advertising. Fact 1: 50 to 70% of advertising moneys is wasted on conventional advertising because consumers do not turn on the radio, TV, buy the paper, magazines etc with the sole intention to purchase products or services. Search engines target customers who are actively & specifically searching for products and services, and provides the lowest cost per customer enquiry. Fact 2: Search engine advertising is one third of the cost of Yellow Pages and conventional advertising & provides five times the exposure to your target market in terms of a cost verses exposure formula.

How do I know if my Search Engine Advertising is working?

We provide detailed reports of the number of phone calls, emails and website visits you receive as a direct result of your search engine advertising.

You will also have the ability to view which pages of your website attract the most visitors. This makes it easy to assess the return on your search engine advertising investment.

We can also accurately assess the effectiveness of your conventional advertising.

For an obligation free consultation on the web design & marketing processes, call or email our experienced NetLive team at your earliest convenience on (02) 9716 7705.